Your products may be the best in the world, but a poor visual will repel all potential buyers. Even worse in the e-commerce field. Between you and your ideal customer, there's only one intermediary and that's your website. Do you think Amazon would have become the giant it is today if its products had dark photos? Would you buy a dress on Aliexpress when the photo is blurred and pixelated? Get serious...Optimizing the photos on your e-commerce site will only take a few minutes and will make a big difference.
Even without being an expert, these few tips will help you get a better conversion rate.
1) Make the background disappearIt's the B.A.BA of commercial photography. To keep your audience focused on the product, make all the other elements of the set disappear... As you read the previous paragraph, you've gritted your teeth... You still remember those long hours spent on unsuccessful photo editing software of aberrant complexity.
A real torture... You don't have to go through that again. With the right software, it is possible to remove the background from product images without much effort. Dubious? Why don't you try it for yourself?
2) Respect the nature of the productOnthe internet, photo collages of disappointed customers are legion.
Don't add your brand name to this sad list. The purpose of a photo is to show the product as it really is, not to substitute it for another. For a customer, there is nothing more frustrating than receiving an item that doesn't conform to the description. It's annoying, it's horrifying, it's frustrating.
Be as honest as possible: don't touch the colour balance so that the product is not distorted. To professionalize your visuals, vary the contrast and brightness.
3) Respect the standard dimensionsInthe e-commerce industry, it is common to have visuals whose dimensions vary between 1200 px and 1600 px. If your products have various shapes and sizes, a trick is to use a square as a frame. In photo-editing software, create a white square that will serve as a background for all your operations.
For ease of use, define the center using two lines at 50% of the length and width respectively. Your frame is ready! All you have to do is slide objects into it, making sure they are in the middle.